Logo & Graphics
Common Stock
Common Stock is a custom stock certificate created for The Omni Group, designed to reflect the company’s long-standing values around craftsmanship, independence, and clarity. Drawing from traditional financial certificates, engraved illustration, and early computing ephemera, the piece blends formal structure with subtle, human details—including quiet nods to software culture embedded in the typography and ornamentation. The result is intentionally ceremonial but not austere: a functional artifact that treats ownership, work, and shared responsibility with care rather than spectacle.
Convention Booth Designs
This series represents a modular booth design system created for The Omni Group and deployed across multiple Macworld conventions. Each panel was tailored to a specific product—OmniGraffle, OmniWeb, and the broader Omni Group identity—while maintaining a shared visual language rooted in structure, logic, and craft. Drawing from scientific diagrams, interface metaphors, and early computing aesthetics, the designs balanced clarity at a distance with layered detail up close. The goal was consistency without repetition: a recognizable presence that could scale, adapt, and still feel human in a crowded, high-noise environment.
Discoastal Culture Collective Logo
Discoastal Culture Collective is an ongoing creative platform exploring the space where sound, image, motion, and observation overlap. Rooted in ambient music, generative visuals, photography, and design, Discoastal values process over polish and curiosity over optimization. The work often lives between disciplines—audio influencing image, systems shaping aesthetics, mistakes becoming signal. Rather than chasing scale or spectacle, Discoastal is concerned with slowness, attention, and sustained creative practice. It’s less a brand and more a container for collaboration, experimentation, and work that resists easy categorization.
Limber Unity Logo
Limber Unity is a visual identity created for Discoastal Culture Collective, rooted in the idea that resistance doesn’t always look rigid or loud. The mark blends symbols of grounding and strength—a meditative seated posture paired with a raised fist—suggesting a form of unity that values flexibility, awareness, and inner discipline alongside collective action. Influenced by Daoist thought and the concept of moving with the current until it’s necessary to push back, the logo frames resilience as something sustained over time. It reflects Limber Unity’s core belief: adaptability and softness are not opposites of strength, but prerequisites for it.
Desktop Wallpaper Designs
Omni Nail Gun
The Omni Nail Gun was a tongue-in-cheek marketing illustration created as part of a series of internal and community-facing experiments for The Omni Group. The piece plays on the idea that OmniWeb was powerful enough to “drive nails”—a deliberately exaggerated metaphor that leans into absurdity rather than feature lists. Designed as a free, shareable artifact for users, the work reflects a broader approach to marketing rooted in humor, confidence, and respect for an audience that appreciates cleverness over hype.
Le Pistolet d’Ongle d’Omni
This poster expands on the Omni Nail Gun concept, presenting the joke as a bold, exhibition-style graphic. Borrowing the visual language of industrial tools and mid-century advertising, the design treats the metaphor seriously enough to sell the joke. Like the rest of the campaign, it was released freely to users, reinforcing an approach to marketing that favored generosity, wit, and shared cultural reference points over direct promotion.
OmniGraffle Diagram Wallpaper
This wallpaper was created as a free visual asset for OmniGraffle users, turning the product’s core ideas—structure, geometry, and visual thinking—into an ambient background rather than a marketing message. Built from diagrams, grids, and geometric constructions, the piece blurs the line between interface, illustration, and environment. It reflects a philosophy of meeting users where they are, offering useful, thoughtful artifacts without asking for attention in return.
Macworld Button Series
This series of buttons was created as free giveaways for Macworld conventions on behalf of The Omni Group. Rather than functioning as straightforward promotional items, the buttons leaned into humor, visual experimentation, and shared cultural reference points—from software metaphors and typographic jokes to abstract symbolism and self-aware branding. Each design stood on its own, while collectively reinforcing Omni’s identity as thoughtful, playful, and deeply connected to its user community. The goal wasn’t persuasion, but recognition: creating small, collectible objects that rewarded curiosity and signaled a shared way of thinking about tools, work, and craft.